Invest Your Heartbeats Wisely – Theo Etzel



I was provided a copy of this book from NetGalley in return for my honest review. This book will be available to the public from April 2016.

Theo Etzel’s book ‘Invest Your Heartbeats Wisely’ describes ways in which you can lead your employees to greatness through multiple steps, the main one being a belief in God. The author himself hails from Florida, USA and is the CEO (Chief Executive Officer) of a prodigious Air Conditioning company.  Etzel not only claims his methodology has helped be a better leader in business but has also helped him to become a more ethical person in life.

Etzel’s publishing house Greenleaf Book Group Press categorize his first works as a motivational self-help guide to other CEOs and managing personnel who, prefer to lead their companies and staff in a positive and productive manner, in comparison to, those who are primarily authoritative in manner and conduct.

The layout used by the author is simple and straight-forward making it easy to follow. His word choice echoes this through Etzel’s precise and upbeat manner. Throughout the text Etzel aims to uplift, motivate and reassure his reader for example he states that people tend to excel the most in business when “what they are doing is important and for some purpose” (Invest Your Heartbeats Wisely, Theo Etzel (2016), Chapter 2, page 16).

The word choices made by Etzel is directed at those who share a managerial position or higher within a business, by highlighting varies ways in which they can become better leaders rather than a boss “who leads out of fear and an abuse of power” (Invest Your Heartbeats Wisely, Theo Etzel (2016), Chapter 2, page 17). A true business leader is someone who according to Etzel, will “motivate them…” and “…give them a purpose within the company” (Invest Your Heartbeats Wisely, Theo Etzel (2016), Chapter 2, page 18).

I as a reader (who is not in business) was incredibly informative despite only being 128 pages in length. Each chapter and paragraph provides the reader an insight into Theo Etzel’s private life as a husband, father and co-worker. The preface looks at Etzel’s primordial curiosity into what makes a great business great and others fail. The author believes that it is a combination of strong values and beliefs a mentor of his ingrained in him that truly enabled him to take his company and expand it dramatically. His main belief is in God and how faith makes you not only a better man but as an entrepreneur.

In comparison to other motivational self-help guides aimed at businesses, this particular text differs because of the core Christian values Etzel preaches and practises in his own day to day life in combination to the tools his provides his team, e.g. self-worth, importance, confidence and inspiration. This book is not only motivating but also calming in nature. The reason why I believe this to be so, is that Etzel emphasises on numerous occasions that mistakes happen, and that failure doesn’t mean the end of all things.

Like previously stated it was the cover that first drew me to Theo Etzel’s guide to good business but since having read this book, it has not only reaffirmed my own faith in God (I am a Christian myself) but also in myself as an individual. Etzel has filled me with an understanding of how business works, the values you must install in not only yourself but those around you and a confidence to succeed more in life.

Overall, I found this book to be one to live on my shelf not only for today but for years to come. The wisdom this author provides is unparalleled and something which, I will treasure always. Thank you Theo Etzel for such a wonderful book. I hope there will be many more to come in the future.


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